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Sarah Zelman

Creative Marketing Specialist

 Chicago, IL



Multi-faceted marketing professional with a diverse portfolio in brand development and management. Specializing in in data-driven marketing strategy, content creation, graphic design, brand direction, event development and promotion, social media management, video production, copywriting, social photography and competitive analysis. A people person; supportive and empowering leadership style with team management experience. Combining authenticity with intelligence for strategies that produce results. 



  • Creative Marketing Creation and execution of strategic marketing plans designed to foster brand identity, strengthen overall image, inspire consumer loyalty, and increase revenue. Start to finish execution of brand design, pop-up experiences, venue openings, online campaigns, collateral design, cross-promotional events. Supervised marketing department managing 15 brands and venues with annual companywide revenue of $35 million in 2019.

  • Art Direction Experienced with product and food photography, graphic design, product branding, web design, video production and direction, social media management, copywriting, event production, creative strategy. Department management experience. Enjoy taking on new challenges and multitasking while thriving in a fast paced and creative environment. 

  • Brand Development Conceptualize and execute brand development; maintaining and strengthening brand identity. Visualizing and conveying emotion, tone, and unique details that make a brand stand out from the crowd. Experienced working with a wide variety of brands in multiple styles and niches.

  • Social Media Management Creating a brand identity on social media from the ground-up. Guided by the philosophy that social media is a genuine way to intimately connect with customers through organic and paid content as well as collaborative partnerships. Experience managing multiple accounts across all platforms. Increased social media following by account on average of 1.5x per year.

  • Fostering Brand Loyalty Increased loyalty program membership from 25,000 to over 50,000 from 2017-2021 through companywide programming and external advertising. Deep understanding of the value of consumer loyalty and loyalty programs; cultivating a deeper level of communication and connection with guests/patrons, as well as internally with employees through action, design, and community involvement. 

  • Strengthening Community Engagement Cultivate creative partnerships with other companies, foundations, groups, and individuals to increase community presence and reputation. Collaborated to produce over 80,000 meals given out to those in need from March ‘20-June ’20. Facilitated corporate fundraising for a variety of nonprofits, programs, and causes, raising over $50,000 in 2020. 


  • 2021 - Current

Director of Marketing

Hatch Dispensaries

Chicago, IL 

  • 2016 - 2021

Marketing Manager

The Fifty/50 Restaurant Group

Chicago, IL 

Notable Clients: West Town Bakery, Utopian Tailgate, Roots Pizza, Cakeball POPS, Ruth’s Panmade Pizza Virtual Kitchen, 90th Meridian, The Sixth Pop-Up Bars, Bunny Slope Bar, The Berkshire Room, Apogee, Homestead on The Roof, Steadfast

  • 2015-2016

Content Writer

Mustang Internet Services 

Chicago, IL

  • 2014 - 2015

Social Media Manager

Lost Boyz Inc. 

Chicago, IL


2010 - 2014

Columbia College of Chicago 

Bachelor's Degree in Public Relations

& Communications

Chicago, IL 



Phone 312.937.0739


Location Chicago, IL

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